From the 1990s to the 2000s, the fashion aspect of hip-hop was strongly emphasized in corporate advertisements, and hip-hop was often used as an image for music gadgets such as Sony’s WALKMANⓇ, radio cassette players, and headphones.
WALKMAN pioneered the act of carrying music with you, which is now commonplace.
And now, WALKMAN has made an inevitable fusion with 360 Reality Audio, a next-generation music experience where sound rains down from 360 degrees.
On the other hand, it would be no exaggeration to call hip-hop the “music of the times”. By making full use of the technique of sampling (which could even be called "culture"), it has absorbed music regardless of genre. The music that originated from the streets in the 1980s has now evolved into the world's pop music.
Therefore, this project has been launched to deliver an unprecedented musical experience that combines the ultimate innovation of Sony’s proud 360 stereophonic sound "360 Reality Audio" and "hip-hop".
＊"WALKMAN" and its logo are registered trademarks of Sony Corporation.
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To commemorate the launch of this project, an installation event will be held at select shop PORTRATION in Harajuku from April 5th (Friday) to April 9th (Tuesday), where you can experience the evolution of hip-hop converted to 360 Reality Audio.
In addition to experiencing 360 Reality Audio content specially created for this event, you can also enjoy an exhibit condensing the changes in WALKMAN over the past 45 years.
<Event Overview>
“360 Reality Audio x HIPHOP” installation event
Date: April 5th (Friday) to April 9th (Tuesday), 2024
Location: PORTRATION
1F, 2-19-2 Jingumae, Shibuya-ku, Tokyo
How to participate: Reservation required (free)
Please apply from the website below.
https://360ra-hiphop.com/
Present for visitors: Those who follow 360 Reality Audio's X at the venue will receive an original can badge (limited to the first 250 people)
Co-sponsors: Sony Corporation (360 Reality Audio), KSR Corporation
WALKMAN pioneered the act of carrying music with you, which is now commonplace.
And now, WALKMAN has made an inevitable fusion with 360 Reality Audio, a next-generation music experience where sound rains down from 360 degrees.
On the other hand, it would be no exaggeration to call hip-hop the “music of the times”. By making full use of the technique of sampling (which could even be called "culture"), it has absorbed music regardless of genre. The music that originated from the streets in the 1980s has now evolved into the world's pop music.
Therefore, this project has been launched to deliver an unprecedented musical experience that combines the ultimate innovation of Sony’s proud 360 stereophonic sound "360 Reality Audio" and "hip-hop".
＊"WALKMAN" and its logo are registered trademarks of Sony Corporation.
----------------------------------------------
To commemorate the launch of this project, an installation event will be held at select shop PORTRATION in Harajuku from April 5th (Friday) to April 9th (Tuesday), where you can experience the evolution of hip-hop converted to 360 Reality Audio.
In addition to experiencing 360 Reality Audio content specially created for this event, you can also enjoy an exhibit condensing the changes in WALKMAN over the past 45 years.
<Event Overview>
“360 Reality Audio x HIPHOP” installation event
Date: April 5th (Friday) to April 9th (Tuesday), 2024
Location: PORTRATION
1F, 2-19-2 Jingumae, Shibuya-ku, Tokyo
How to participate: Reservation required (free)
Please apply from the website below.
https://360ra-hiphop.com/
Present for visitors: Those who follow 360 Reality Audio's X at the venue will receive an original can badge (limited to the first 250 people)
Co-sponsors: Sony Corporation (360 Reality Audio), KSR Corporation
