CEIPA x TOYOTA GROUP “MUSIC WAY PROJECT” Joined International Conference & Showcase Festival “Bangkok Music City 2026” as an Official Partner.
Supported Performances by Billyrrom, Black petrol, CANDY TUNE, luv, and Daito Yamamoto, and Hosted a Concurrent Conference.
The "MUSIC WAY PROJECT", a co-creation project launched by the Culture and Entertainment Industry Promotion Association (CEIPA), established across boundaries by five major music industry organizations (RIAJ, JAME, FMPJ, MPA, ACPC) and organizers of "MUSIC AWARDS JAPAN" in May 2025, and the TOYOTA GROUP to support and promote the essential globalization and sustainable growth of the Japanese music industry, supported five artists performing at Bangkok Music City 2026 in Thailand and hosted a conference as part of the event.
Since its inaugural event in November 2019, Bangkok Music City has established itself as Thailand's leading international music conference and showcase festival. Featuring artists not only from Thailand but from across the globe, the conference invites delegates from Asian regions such as Singapore, Malaysia, and South Korea, as well as from Europe and the Americas.
Participating as an official partner, the MUSIC WAY PROJECT hosted a conference within the program to communicate the value of the Japanese music market to local industry professionals. Furthermore, co-hosted with the Japan External Trade Organization (JETRO), the project created practical business matching opportunities in the Southeast Asian music market and the highly attentive Thai market.
Driven by the desire to produce artists who are widely accepted on a global scale, this project aimed to make Japanese music a new global standard, using this event as a catalyst. Moving forward, the project will continue to provide various forms of support, including performance opportunities for Japanese artists around the world.
"Bangkok Music City 2026" Event Overview
Title: Bangkok Music City 2026
Dates: January 24 (Sat) - January 25 (Sun), 2026
Venue: "Bangkok Music City 2026" Special Stage, Bangkok, Thailand
Performing Artists: Billyrrom, Black petrol, CANDY TUNE, luv, Daito Yamamoto *In no particular order
Organizers: Live Nation Tero, Fungjai, NYLON Thailand
Performance Support: CEIPA x TOYOTA GROUP "MUSIC WAY PROJECT"
Special Cooperation: Agency for Cultural Affairs
Support: Japan External Trade Organization (JETRO), The Japan Foundation, Bangkok
Performing Artists *In no particular order
Billyrrom
・Profile
Formed in 2020 by members from Machida, Tokyo, Billyrrom creates next-generation pop music drawing from wide-ranging roots including SOUL, FUNK, and ROCK. Their nationwide tour, which toured 6 cities from February 2025 and concluded at Zepp Shinjuku, along with an additionally announced Taipei performance, sold out completely. They have been selected for "Fender NEXT" (chosen from over 1,000 entries), received the "New Artist of the Year Recommendation" at the 2024 NetEase Cloud Music Awards (China), and were picked for Spotify’s "RADAR: Early Noise 2025." In spring 2025, they performed at international festivals in Seoul, Xiamen, and Shanghai, and starting in February 2026, they will hold their first Asian tour covering 7 cities. The band name embodies their belief in cherishing a "mindset that doesn't drift" (inspired by their revered Bill Evans) and "fluidity in transmitting their music from various places" (inspired by the nomadic Romani people). Playing "Tokyo Transition Soul", a sound that continues to evolve into the next generation, their rapid advance to carve out a new era shows no signs of stopping.
Black petrol
・Profile
From Kyoto to the World. A "Nerd and Hard" music collective influenced by diverse genres centered on Black Music. Formed in the Kyoto music scene by members with high technical performance skills well-versed in their respective genres during their university days. They have performed at "SUMMER SONIC 2023," "FUJI ROCK FESTIVAL ’24," and China’s largest festival, "STRAWBERRY MUSIC FESTIVAL 2025," held in Beijing in May 2025. Focusing on the connection between Jazz and Electronics in the current UK scene, they are actively producing and continuously releasing music that fuses club floor sounds with their own unique interpretation, linked with their live performances.
CANDY TUNE
・Profile
A 7-member idol group that debuted on March 14, 2023, from ASOBISYSTEM’s idol project "KAWAII LAB." In 2025, their signature song "Baibai FIGHT!" became a massive hit, surpassing 4 billion views on TikTok and recording 10 consecutive weeks at #1 on the TikTok popular song ranking. They received the "Excellent Work Award" at the 67th Japan Record Awards and reached #1 on "Billboard JAPAN Heatseekers Songs." Their first appearance on the 76th NHK Kohaku Uta Gassen has been decided. They will hold a solo concert at the Nippon Budokan on June 5 and 6, 2026.
luv
・Profile
A 5-piece new-generation future soul band formed in June 2023, consisting of Hiyn (Vo&Gt), Ofeen (DJ), Rosa (Key), Zum (Ba), and Sho (Ds), all born in 2003. They play a sound influenced by Black music such as Jazz and Hip-Hop, centered on 90s-Y2K NeoSoul like D'angelo, Jamiroquai, and Acid Jazz bands. They made their major debut in July 2024 with "Fuwa Fuwa." After ranking in Spotify’s Viral Chart and reaching the TOP 3 in Taiwan, they held a solo show in Taiwan in January 2025, which sold out immediately. Furthermore, "Send To You," released in February 2025, entered the TOP 5 of Spotify Viral Charts in Japan, Taiwan, Hong Kong, and South Korea, and tickets for their first national tour sold out immediately in every location. With appearances at major festivals being decided one after another, they are currently one of the new-generation bands most worthy of attention.
Daito Yamamoto
・Profile
A singer-songwriter based in Fukuoka. An artist of note whose appeal lies in lyrics that create abstract yet vivid scenes, a melodic sense unbound by genre, and a singing voice that possesses a somewhat mysterious depth. With a production style where he handles everything himself, from songwriting and composition to arrangement and mixing, he has established a one-of-a-kind form of expression. His track "Tsurezure," released digitally in September 2025, has exceeded 1.35 million cumulative plays on major music streaming services both in Japan and abroad, including Spotify, Apple Music, Amazon Music, and LINE MUSIC. Additionally, it has surpassed 1 million plays solely on NetEase Cloud Music in China, expanding attention globally.
【What is CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”?】
Due to lifestyle changes caused by the pandemic and the growth of the streaming business, the market scale of entertainment content is expanding. Additionally, the presence of Japanese culture is garnering international attention. Now that these factors are beginning to excite people around the world, the "MUSIC WAY PROJECT" aims to transmit Japanese content further globally. We co-create a "WAY" for the young people who will carve out the future of Japanese music, promoting the essential globalization and sustainable growth of Japanese music. With the slogan "Japanese music drives the world," we will continue to provide places for young talent to be more active.
CEIPA x TOYOTA GROUP “MUSIC WAY PROJECT” Bangkok Music City 2026
For this participation of Japan in Bangkok Music City 2026, KSR Corp. handled the entire process, from planning and creative production to external relations and liaison duties.
Supported Performances by Billyrrom, Black petrol, CANDY TUNE, luv, and Daito Yamamoto, and Hosted a Concurrent Conference.
The "MUSIC WAY PROJECT", a co-creation project launched by the Culture and Entertainment Industry Promotion Association (CEIPA), established across boundaries by five major music industry organizations (RIAJ, JAME, FMPJ, MPA, ACPC) and organizers of "MUSIC AWARDS JAPAN" in May 2025, and the TOYOTA GROUP to support and promote the essential globalization and sustainable growth of the Japanese music industry, supported five artists performing at Bangkok Music City 2026 in Thailand and hosted a conference as part of the event.
Since its inaugural event in November 2019, Bangkok Music City has established itself as Thailand's leading international music conference and showcase festival. Featuring artists not only from Thailand but from across the globe, the conference invites delegates from Asian regions such as Singapore, Malaysia, and South Korea, as well as from Europe and the Americas.
Participating as an official partner, the MUSIC WAY PROJECT hosted a conference within the program to communicate the value of the Japanese music market to local industry professionals. Furthermore, co-hosted with the Japan External Trade Organization (JETRO), the project created practical business matching opportunities in the Southeast Asian music market and the highly attentive Thai market.
Driven by the desire to produce artists who are widely accepted on a global scale, this project aimed to make Japanese music a new global standard, using this event as a catalyst. Moving forward, the project will continue to provide various forms of support, including performance opportunities for Japanese artists around the world.
"Bangkok Music City 2026" Event Overview
Title: Bangkok Music City 2026
Dates: January 24 (Sat) - January 25 (Sun), 2026
Venue: "Bangkok Music City 2026" Special Stage, Bangkok, Thailand
Performing Artists: Billyrrom, Black petrol, CANDY TUNE, luv, Daito Yamamoto *In no particular order
Organizers: Live Nation Tero, Fungjai, NYLON Thailand
Performance Support: CEIPA x TOYOTA GROUP "MUSIC WAY PROJECT"
Special Cooperation: Agency for Cultural Affairs
Support: Japan External Trade Organization (JETRO), The Japan Foundation, Bangkok
Performing Artists *In no particular order
Billyrrom
・Profile
Formed in 2020 by members from Machida, Tokyo, Billyrrom creates next-generation pop music drawing from wide-ranging roots including SOUL, FUNK, and ROCK. Their nationwide tour, which toured 6 cities from February 2025 and concluded at Zepp Shinjuku, along with an additionally announced Taipei performance, sold out completely. They have been selected for "Fender NEXT" (chosen from over 1,000 entries), received the "New Artist of the Year Recommendation" at the 2024 NetEase Cloud Music Awards (China), and were picked for Spotify’s "RADAR: Early Noise 2025." In spring 2025, they performed at international festivals in Seoul, Xiamen, and Shanghai, and starting in February 2026, they will hold their first Asian tour covering 7 cities. The band name embodies their belief in cherishing a "mindset that doesn't drift" (inspired by their revered Bill Evans) and "fluidity in transmitting their music from various places" (inspired by the nomadic Romani people). Playing "Tokyo Transition Soul", a sound that continues to evolve into the next generation, their rapid advance to carve out a new era shows no signs of stopping.
Black petrol
・Profile
From Kyoto to the World. A "Nerd and Hard" music collective influenced by diverse genres centered on Black Music. Formed in the Kyoto music scene by members with high technical performance skills well-versed in their respective genres during their university days. They have performed at "SUMMER SONIC 2023," "FUJI ROCK FESTIVAL ’24," and China’s largest festival, "STRAWBERRY MUSIC FESTIVAL 2025," held in Beijing in May 2025. Focusing on the connection between Jazz and Electronics in the current UK scene, they are actively producing and continuously releasing music that fuses club floor sounds with their own unique interpretation, linked with their live performances.
CANDY TUNE
・Profile
A 7-member idol group that debuted on March 14, 2023, from ASOBISYSTEM’s idol project "KAWAII LAB." In 2025, their signature song "Baibai FIGHT!" became a massive hit, surpassing 4 billion views on TikTok and recording 10 consecutive weeks at #1 on the TikTok popular song ranking. They received the "Excellent Work Award" at the 67th Japan Record Awards and reached #1 on "Billboard JAPAN Heatseekers Songs." Their first appearance on the 76th NHK Kohaku Uta Gassen has been decided. They will hold a solo concert at the Nippon Budokan on June 5 and 6, 2026.
luv
・Profile
A 5-piece new-generation future soul band formed in June 2023, consisting of Hiyn (Vo&Gt), Ofeen (DJ), Rosa (Key), Zum (Ba), and Sho (Ds), all born in 2003. They play a sound influenced by Black music such as Jazz and Hip-Hop, centered on 90s-Y2K NeoSoul like D'angelo, Jamiroquai, and Acid Jazz bands. They made their major debut in July 2024 with "Fuwa Fuwa." After ranking in Spotify’s Viral Chart and reaching the TOP 3 in Taiwan, they held a solo show in Taiwan in January 2025, which sold out immediately. Furthermore, "Send To You," released in February 2025, entered the TOP 5 of Spotify Viral Charts in Japan, Taiwan, Hong Kong, and South Korea, and tickets for their first national tour sold out immediately in every location. With appearances at major festivals being decided one after another, they are currently one of the new-generation bands most worthy of attention.
Daito Yamamoto
・Profile
A singer-songwriter based in Fukuoka. An artist of note whose appeal lies in lyrics that create abstract yet vivid scenes, a melodic sense unbound by genre, and a singing voice that possesses a somewhat mysterious depth. With a production style where he handles everything himself, from songwriting and composition to arrangement and mixing, he has established a one-of-a-kind form of expression. His track "Tsurezure," released digitally in September 2025, has exceeded 1.35 million cumulative plays on major music streaming services both in Japan and abroad, including Spotify, Apple Music, Amazon Music, and LINE MUSIC. Additionally, it has surpassed 1 million plays solely on NetEase Cloud Music in China, expanding attention globally.
【What is CEIPA × TOYOTA GROUP “MUSIC WAY PROJECT”?】
Due to lifestyle changes caused by the pandemic and the growth of the streaming business, the market scale of entertainment content is expanding. Additionally, the presence of Japanese culture is garnering international attention. Now that these factors are beginning to excite people around the world, the "MUSIC WAY PROJECT" aims to transmit Japanese content further globally. We co-create a "WAY" for the young people who will carve out the future of Japanese music, promoting the essential globalization and sustainable growth of Japanese music. With the slogan "Japanese music drives the world," we will continue to provide places for young talent to be more active.
CEIPA x TOYOTA GROUP “MUSIC WAY PROJECT” Bangkok Music City 2026
For this participation of Japan in Bangkok Music City 2026, KSR Corp. handled the entire process, from planning and creative production to external relations and liaison duties.
