— Building a New Business Ecosystem Connecting the Pan-Asian Hip-Hop & R&B Scene —
KSR Corp. (Headquarters: Minato-ku, Tokyo; CEO: Yushi Yamashita) is proud to announce the launch of *LiFTED JAPAN* on Thursday, March 19, 2026. The platform will serve as the Japanese edition of *LiFTED Asia*, the pan-Asian online magazine founded in Hong Kong in 2021.
■ Bringing the Accelerating "Heat" of the Asian Scene to Japan and the World
Currently, across Asian countries including South Korea, China, Thailand, Indonesia, Vietnam, the Philippines, Cambodia, and Mongolia, Hip-Hop and R&B are experiencing rapid growth, continuously giving rise to artists who dominate global charts. However, domestic media capable of comprehensively conveying this raw energy in Japanese, while also incorporating a business perspective, has been limited. *LiFTED JAPAN* proposes a new form of entertainment that transcends language barriers, acting as a "HUB" that bidirectionally connects Asian and Japanese culture.
■ Three Core Features of 'LiFTED JAPAN'
1. An Unrivaled Information Network Covering All of Asia
Leveraging the vast network of the original *LiFTED Asia*, we will rapidly translate and localize the latest trends from across Asian nations. We will be the first to deliver news from emerging scenes that are typically difficult to reach from within Japan.
2. Deep Content from a Uniquely Japanese Perspective
We will roll out interviews, columns, and event reports focused on the Hip-Hop and R&B scenes. *LiFTED JAPAN* will publish original articles diving into the behind-the-scenes of Japanese artists expanding into Asia and cross-border collaborations.
3. Building a "Business Ecosystem" Beyond Traditional Media
Going beyond simple information broadcasting, we will support the growth of artists and the market by cycling through the following three business pillars:
・EVENT：
Developing events with a pan-Asian scope, ranging from regular parties to large-scale festivals.
・Artist Support：
Providing services for branding, agency operations, and monetization through our specialized "LiFTED Task Force" team.
・Trade Mission：
Serving as a business hub that provides practical support for expansion from Japan to Asia (outbound) and from Asia to Japan (inbound).
■ A message from the CEO
"With the connection of LiFTED Asia's hub function, a true 'gateway' has finally opened for the domestic scene. We are fully prepared to directly spread awareness not only to Southeast Asia, but also to explosive, emerging mega-markets like China and India. Through the launch of LiFTED Japan, we will accelerate this connection and push forward to deliver Japanese talent to all of Asia and the world."
Yushi Yamashita, CEO, KSR Corp.
When we launched LiFTED four years ago we had One mission - to 'Elevate Asian Hip Hop'. A big part of that was the idea of helping all of the vibrant Asian markets amplify their artists across the region. Hip Hop is the fastest growing genre in most Asian countries, and Japan is one of the most interesting. We look forward to helping the Japanese fans discover pan-Asian artists in their local language, while also helping push Japan's amazing Rap and RnB talent out across the region.'
Sean Dinsmore, Managing Director LiFTED
■ A message from the Editorial Team
We want to transcend languages and borders to make the Asian Hip-Hop community stronger and richer. *LiFTED JAPAN* offers new discoveries for Japanese listeners, and a vast canvas called 'Asia' for artists.
■ Service Overview
Name: LiFTED JAPAN
Launch Date: March 19, 2026 (Thursday)
Target Genres: Hip-Hop, R&B, Street Culture
Official HP: https://liftedasia.com/ja
Social Media:
Instagram：https://www.instagram.com/lifted.jp/
X (Twitter)：https://x.com/LiFTED_JP
TikTok：https://www.tiktok.com/@lifted.jp?is_from_webapp=1&sender_device=pc
■ Contact Information
KSR Corp.
Official HP:
https://ksr-corp.com/
Head Office:
6-10-12 Faith Minami Aoyama, Minato-ku, Tokyo 107-0062, Japan
A creative company handling everything from music software planning and production to event operations and artist management.
