Thai rising label/management company YUPP! Entertainment and Japan-based music company KSR Corp., known for its international expansion in the HIP-HOP, R&B, and Dance music scenes, have officially launched a joint Japan–Thailand music project.
This project is positioned as a new cross-border initiative connecting the music scenes of Southeast Asia and Japan. By leveraging the creative networks of both countries, the partnership aims to foster artist development and produce collaborative content on an international scale.
The first artist selected for this project is Flower.far, a member of the Thai girl group DREAMGALS, who has also been gaining recognition as a solo artist.
Flower.far is a rising Thai artist and a member of the girl group DREAMGALS, alongside artists such as MILLI, who is affiliated with the global label 88rising. Within the group, she stands out as an R&B singer with a distinctive presence and expressive vocal style.
She has also actively collaborated with Japanese artists, building strong connections with the Japanese music scene. Her past works include “U&I” with 3House, “Blood Line” with Red Eye and D.O, and “I’m Your Ghost” with Ichika Nito—demonstrating her versatility across genres and further strengthening her affinity with Japan’s music landscape.
For this project, Flower.far—who has already been expanding her presence across Asia, including appearances on Chinese music programs—will take a major step toward entering the Japanese market through the production of a Japanese-language cover album. The project is being produced in Sapporo, Hokkaido, emphasizing direct engagement with Japan’s music culture as a core element of the creative process.
【Reinterpreting Iconic Japanese Songs — Cover Album “What if…” to Be Released on May 8】
Through this project, Flower.far will release her first Japanese-language cover album, What if…, on May 8, 2026.
The album reimagines a selection of songs that define different eras of Japanese music—from city pop classics to contemporary J-pop hits—through her unique artistic perspective.
Flower.far commented:
“I sang these well-known Japanese songs in my own way, with deep respect for Japanese music culture and the original artists. I hope many people will listen and share their own interpretations and feelings through these songs.”
Grounded in her respect for Japanese music, she breathes new life into each track through her distinctive sensibility and vocal expression.
In addition, the album includes a Japanese-language version of one of her original songs, creating a dynamic interplay between covers and original material within the project.
[Album Information]
Artist: flower.far
Album Title: What if…
Release Date: 2026/5/08
Track List:
M01. “Plastic Love” (Mariya Takeuchi, 1984)
M02. “接吻 -kiss-” (ORIGINAL LOVE, 1993)
M03. “sweetness” (MISIA, 1999)
M04. “忘れない日々” (MISIA, 1999)
M05. “Yours only,” (m-flo, 2001)
M06. “Lemon feat. Fumito Iwai (Galileo Galilei)” (Kenshi Yonezu, 2018)
M07. “NIGHT DANCER” (imase, 2022)
M08. “flower.far -Japanese ver.-”
Flower.far「What if…」
https://flowerfar.lnk.to/what_if
【Documentary Following the Album’s Creation to Be Released】
─Simultaneously Award-Winning Thai Filmmaker Joins the Project─
Alongside the album, a documentary film capturing the behind-the-scenes process of its creation—“FLOWER.FAR ‘What if… : A Voice Across Borders’”—will be released.
The film is directed by Jaithep Raroengjai, who won Best Original Score at both the Thailand National Film Association Awards (Suphannahong Awards) and the Thai Film Directors Association Awards for the film “How to Make Millions Before Grandma Dies” (2024).
Produced with the support of the City of Sapporo, the documentary also carries the aspect of a cultural exchange IP, further reinforcing the project’s significance as a bridge connecting Japan and Thailand.
The documentary will premiere on April 24 (Fri) on Flower.far’s official YouTube channel.
FLOWER.FAR “What if… : A Voice Across Borders”
https://youtu.be/R6xID2pWaVs
[Summary]
A Thai girl who has long admired Japan sets out with her only weapon—her voice—to encounter a new culture and turn her dreams into reality.
This documentary follows her journey as she faces Japan through music and takes on the challenge of crossing borders. Along the way, it captures a musical dialogue that connects Japan, Thailand, and the wider Asian region, illustrating the universality of music—its power to move people beyond language and cultural differences.
Through her story, the film also portrays the strength required to pursue one’s dreams, as she carves out her own path through talent and determination, despite not coming from a privileged background. It reveals not only her aspirations, but also the raw and honest reality behind her journey.
Jaithep Raroengjai
Film Composer / Music Producer / Video Creator
Jaithep Raroengjai is a Thailand-born film composer and visual creator currently based in Japan. After graduating with First Class Honors from the Faculty of Communication Arts (Film Major) at Bangkok University, he began his career as a post-production coordinator at GTH, Thailand’s leading film production company. His deep understanding of the entire filmmaking process—including editing and color grading—has become a defining strength in his music.
He first gained recognition as a composer through the hit series Hormones. Driven by his passion for music, he later moved to Japan, where he studied Film Scoring at Shobi Music College, further refining his compositional techniques.
[Selected Works & Awards]
“How to Make Millions Before Grandma Dies” (2024)
Winner of Best Original Score at both the Thailand National Film Association Awards (Suphannahong Awards) and the Thai Film Directors Association Awards.
“Happy Old Year” (2019)
Winner of Best Original Score at the Thai Film Directors Association Awards.
“2gether: The Movie” (2021)
Served as the composer for this widely popular film, which became a cultural phenomenon in Japan and introduced his work to a broad Japanese audience.
【Live Performances Confirmed at Thai Festival — Expanding into Real-World Promotion】
Following the album release, Flower.far is set to perform at “The 26th Thai Festival Tokyo Special Concert” on May 9. She will also appear at Thai Festival Tokyo, held annually at Yoyogi Park, on May 10.
With these appearances, her on-the-ground promotional activities in Japan are set to accelerate.
【A New Direction for Asian Music: The Japan–Thailand Joint Project】
The joint project launched by YUPP! Entertainment and KSR Corp. represents more than just a release—it is drawing attention as a new international model that integrates artist development, production, and distribution across borders.
While collaboration within the Asian music market has accelerated in recent years, there are still relatively few cases where such initiatives are systematically developed at the label level.
This project has the potential to become a new hub connecting the music industries of Japan and Southeast Asia, and may serve as a key benchmark for the future of the Asian music scene.
This project is positioned as a new cross-border initiative connecting the music scenes of Southeast Asia and Japan. By leveraging the creative networks of both countries, the partnership aims to foster artist development and produce collaborative content on an international scale.
The first artist selected for this project is Flower.far, a member of the Thai girl group DREAMGALS, who has also been gaining recognition as a solo artist.
Flower.far is a rising Thai artist and a member of the girl group DREAMGALS, alongside artists such as MILLI, who is affiliated with the global label 88rising. Within the group, she stands out as an R&B singer with a distinctive presence and expressive vocal style.
She has also actively collaborated with Japanese artists, building strong connections with the Japanese music scene. Her past works include “U&I” with 3House, “Blood Line” with Red Eye and D.O, and “I’m Your Ghost” with Ichika Nito—demonstrating her versatility across genres and further strengthening her affinity with Japan’s music landscape.
For this project, Flower.far—who has already been expanding her presence across Asia, including appearances on Chinese music programs—will take a major step toward entering the Japanese market through the production of a Japanese-language cover album. The project is being produced in Sapporo, Hokkaido, emphasizing direct engagement with Japan’s music culture as a core element of the creative process.
【Reinterpreting Iconic Japanese Songs — Cover Album “What if…” to Be Released on May 8】
Through this project, Flower.far will release her first Japanese-language cover album, What if…, on May 8, 2026.
The album reimagines a selection of songs that define different eras of Japanese music—from city pop classics to contemporary J-pop hits—through her unique artistic perspective.
Flower.far commented:
“I sang these well-known Japanese songs in my own way, with deep respect for Japanese music culture and the original artists. I hope many people will listen and share their own interpretations and feelings through these songs.”
Grounded in her respect for Japanese music, she breathes new life into each track through her distinctive sensibility and vocal expression.
In addition, the album includes a Japanese-language version of one of her original songs, creating a dynamic interplay between covers and original material within the project.
[Album Information]
Artist: flower.far
Album Title: What if…
Release Date: 2026/5/08
Track List:
M01. “Plastic Love” (Mariya Takeuchi, 1984)
M02. “接吻 -kiss-” (ORIGINAL LOVE, 1993)
M03. “sweetness” (MISIA, 1999)
M04. “忘れない日々” (MISIA, 1999)
M05. “Yours only,” (m-flo, 2001)
M06. “Lemon feat. Fumito Iwai (Galileo Galilei)” (Kenshi Yonezu, 2018)
M07. “NIGHT DANCER” (imase, 2022)
M08. “flower.far -Japanese ver.-”
Flower.far「What if…」
https://flowerfar.lnk.to/what_if
【Documentary Following the Album’s Creation to Be Released】
─Simultaneously Award-Winning Thai Filmmaker Joins the Project─
Alongside the album, a documentary film capturing the behind-the-scenes process of its creation—“FLOWER.FAR ‘What if… : A Voice Across Borders’”—will be released.
The film is directed by Jaithep Raroengjai, who won Best Original Score at both the Thailand National Film Association Awards (Suphannahong Awards) and the Thai Film Directors Association Awards for the film “How to Make Millions Before Grandma Dies” (2024).
Produced with the support of the City of Sapporo, the documentary also carries the aspect of a cultural exchange IP, further reinforcing the project’s significance as a bridge connecting Japan and Thailand.
The documentary will premiere on April 24 (Fri) on Flower.far’s official YouTube channel.
FLOWER.FAR “What if… : A Voice Across Borders”
https://youtu.be/R6xID2pWaVs
[Summary]
A Thai girl who has long admired Japan sets out with her only weapon—her voice—to encounter a new culture and turn her dreams into reality.
This documentary follows her journey as she faces Japan through music and takes on the challenge of crossing borders. Along the way, it captures a musical dialogue that connects Japan, Thailand, and the wider Asian region, illustrating the universality of music—its power to move people beyond language and cultural differences.
Through her story, the film also portrays the strength required to pursue one’s dreams, as she carves out her own path through talent and determination, despite not coming from a privileged background. It reveals not only her aspirations, but also the raw and honest reality behind her journey.
Jaithep Raroengjai
Film Composer / Music Producer / Video Creator
Jaithep Raroengjai is a Thailand-born film composer and visual creator currently based in Japan. After graduating with First Class Honors from the Faculty of Communication Arts (Film Major) at Bangkok University, he began his career as a post-production coordinator at GTH, Thailand’s leading film production company. His deep understanding of the entire filmmaking process—including editing and color grading—has become a defining strength in his music.
He first gained recognition as a composer through the hit series Hormones. Driven by his passion for music, he later moved to Japan, where he studied Film Scoring at Shobi Music College, further refining his compositional techniques.
[Selected Works & Awards]
“How to Make Millions Before Grandma Dies” (2024)
Winner of Best Original Score at both the Thailand National Film Association Awards (Suphannahong Awards) and the Thai Film Directors Association Awards.
“Happy Old Year” (2019)
Winner of Best Original Score at the Thai Film Directors Association Awards.
“2gether: The Movie” (2021)
Served as the composer for this widely popular film, which became a cultural phenomenon in Japan and introduced his work to a broad Japanese audience.
【Live Performances Confirmed at Thai Festival — Expanding into Real-World Promotion】
Following the album release, Flower.far is set to perform at “The 26th Thai Festival Tokyo Special Concert” on May 9. She will also appear at Thai Festival Tokyo, held annually at Yoyogi Park, on May 10.
With these appearances, her on-the-ground promotional activities in Japan are set to accelerate.
【A New Direction for Asian Music: The Japan–Thailand Joint Project】
The joint project launched by YUPP! Entertainment and KSR Corp. represents more than just a release—it is drawing attention as a new international model that integrates artist development, production, and distribution across borders.
While collaboration within the Asian music market has accelerated in recent years, there are still relatively few cases where such initiatives are systematically developed at the label level.
This project has the potential to become a new hub connecting the music industries of Japan and Southeast Asia, and may serve as a key benchmark for the future of the Asian music scene.
Linkfire
https://flowerfar.lnk.to/what_if